Tag: Department of Athletics

Welcome to Shark County. 

Nova Southeastern University Athletics launches its new brand campaign, #SharkCounty, to not just focus on reaching new goals but cementing the NSU legacy as the Power in Broward. #SharkCounty will connect and engage not only the NSU community but the local Broward and South Florida area.  

“We are proud to announce this exciting brand campaign, which will continue our efforts to strengthen our connection and impact in Broward County. NSU Athletics mission focuses on the balance between academic and athletic excellence, while serving as stewards both on campus and in our community,” said Interim Director of Athletics John Sung. “The “Power in Broward” campaign allows our department and athletic programs to continue striving for greatness across all areas and welcome people in the community to be a part of our Shark Family.”

To kick off the brand campaign, all ticketing collateral for the 2024-2025 school year, will be ending in “954” to convey the #SharkCounty message. Additionally, fans and students will get the chance to collect exclusive Shark County t-shirts at select home games this season. Finally, #SharkCounty will work alongside #HungryForMore to continue demonstrating the standard Shark athletics has created.  

“I’m excited to help launch our new #SharkCounty brand and see it reflected in all facets of the athletics department,” said the Coordinator of Revenue Generation & Marketing & Promotions Kacie John. “Creating this new campaign that’s meaningful to not only our NSU campus but the local Broward community is another step in bringing everyone together and showcasing NSU and the success of our athletic teams. Students and fans will get the chance to represent the brand through exclusive giveaways and through various promotions.”  

#SharkCounty showcases what being a Shark is all about. Defying the odds, overcoming adversity, and winning countless championships has molded NSU into the Power in Broward.  

 

It’s our time, our county. Welcome to #SharkCounty but we’re still #HungryForMore. 

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FORT LAUDERDALE, Fla. – Robert ‘Bubba’ Baroniel, NSU Baseball alum and Manager of Revenue Generation, has been promoted to the position of Assistant Director of Athletic External Affairs, announced Interim Director of Athletics John Sung.

Roberto Baroniel joined Nova Southeastern University’s athletic department in August of 2021. A graduate of Nova Southeastern University, Baroniel was a four-year student-athlete and served as Chairmen of the NCAA Division II National Student Athlete Advisory Committee.

“I would like to thank John Sung and Dr. Brad Williams, for entrusting me with this amazing opportunity,” said Baroniel. “NSU is an incredibly special place for me and my family. Being in a position to help our department grow and positively impact the student-athlete experience is something that I have been passionate about since my time spent as an NSU student-athlete. I am ready to get things going and continue our mission to achieve more and dream big in providing the best possible experience for our student-athletes.”

Since his arrival, Baroniel has implemented and evolved all aspects of fundraising, marketing, ticketing, and special events for the department. His and his team’s efforts have lead to a 150% increase in corporate partnerships and a 30% growth in special event fundraising, with fan attendance and ticket revenue both rising by 22% in 2023-24. In his new role, Bubba will continue to lead our revenue generation and development efforts.

Prior to NSU, Baroniel served as the Sports Information Director at Lynn University; while having also served in roles focusing budget, equipment, facilities and gameday operations. Baroniel began his career as a Graduate Assistant in Student-Athlete Development at the University of Missouri from 2016-2018; and as an intern in Academic Advising at the University of Miami in 2018-19.

A native of Miami, Fla., Baroniel graduated high school from Belen Jesuit. Him and his wife and NSU alumnae Marissa, reside in Pompano Beach with their two kids, Levi and McKenna.

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FORT LAUDERDALE, Fla. – John Sung, the Associate Athletic Director for External Operations at Nova Southeastern, has been chosen to serve as the interim Director of Athletics, announces Senior Vice President for Enrollment Management and Student Affairs, Dr. Brad Williams.

“We are excited for John to join the EMSAA Senior Leadership Team. John’s background and creativity will help us to reach President Hanbury’s vision of connecting our student-athletes and the greater student body to further create “1NSU,” said Dr. Williams.

Sung joined NSU Athletics Department in April 2023 and has elevated the External Operations areas since his arrival. Sung’s focus has been to lead annual giving, fundraising, athletic communications, department revenue generation, sponsorships, ticketing, name, image and likeness, and marketing. Under Sung’s leadership, the Sharks’ Athletic Department implemented season ticketing packages for both men’s and women’s basketball. Following those initiatives, ticket sales increased 40% during the men’s basketball regular season and over 120% during the postseason run. Also, Sung led efforts to develop new fundraising strategies to engage donors, local sponsors and corporate sponsors.

“I would like to thank Dr. Brad Williams, President George Hanbury, and President-Elect Harry Moon for their unwavering support and confidence in my leadership. Their guidance and vision have been instrumental in our accomplishments, and I look forward to working closely with them to further advance our athletic programs,” said Sung. “I am truly honored to step into the interim Director of Athletics role at Nova Southeastern University. Over the past year, we have seen tremendous growth and success.  I am excited to continue this momentum. Our team’s dedication to enhancing the experience for our student-athletes and our community has been inspiring, and I am committed to building on these achievements. Together, we will strive to elevate NSU Athletics to even greater heights.”

Sung joined NSU Athletics Department in April 2023 and has elevated the External Operations areas since his arrival. Sung’s focus has been to lead annual giving, fundraising, athletic communications, department revenue generation, sponsorships, ticketing, name, image and likeness, and marketing. Under Sung’s leadership, the Sharks’ Athletic Department implemented season ticketing packages for both men’s and women’s basketball. Following those initiatives, ticket sales increased 40% during the men’s basketball regular season and over 120% during the postseason run. Also, Sung led efforts to develop new fundraising strategies to engage donors, local sponsors and corporate sponsors.

Sung’s efforts led to growth in all areas of external operations, including a 30% increase in special event fundraising and 45% growth in social media following across all Sharks’ Athletics accounts.

Sung continued, “I want to thank Michael Mominey for his years of service and leadership to the Nova Southeastern University Athletics. He has been instrumental in laying the foundation and building Sharks Athletics into a preeminent athletics department and leaves a lasting legacy. I look forward to continuing the tradition of excellence for Nova Southeastern Athletics.”

Sung serves as the Nova Southeastern Athletics liaison to the Office of Public Relations, Marketing, and Creative Services, university Publications and Marketing, and the United Soccer League (USL) Professional Women’s Soccer team.
Prior to NSU, Sung worked as the Assistant Athletic Director for External Affairs at Carthage College (WI.) from 2021 to 2023, where he led an increase of 135% in annual giving during the 2021-22 academic year. Sung oversaw all crowdfunding campaigns for 28 athletic programs and created the “NEST” nutrition and recovery area for all 870 student-athletes.

Sung began his career as the Assistant Women’s Lacrosse Coach at the University of Michigan, serving in that capacity for five years before taking the Head Women’s Lacrosse Coaching position at Adrian College (MI.). Sung was the Head Coach for Adrian for five seasons, starting the program and built it into a conference championship winning team, claiming the Midwest Women’s Lacrosse Championship in 2011. As head coach, Sung raised over $80,000 for operations, elevating the program’s overall budget. Sung then transitioned to assume the Head Coaching job at Winthrop (SC), guiding the program to a pair of Big South regular season and tournament titles. Sung generated over $150,000 in operating funds for the program. After five seasons at Winthrop, Sung took over the Virgina Tech women’s lacrosse program. Sung left VT as the winningest coach in program history, becoming the first coach to lead Virginia Tech into the NCAA National Tournament. Sung raised over $500,000 for the Virginia Tech women’s lacrosse program, while also overseeing administrative aspects of NCAA regulations, compliance, budget, program marketing, recruiting, community service, alumnae outreach among other tasks.

A native of Troy, Michigan, Sung now resides in Plantation with his wife Tina, has three stepsons; Darek, Devin and Zachary, and a daughter, Abby
 

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FORT LAUDERDALE, Fla. – After 24 years of servant leadership, Michael Mominey will be stepping down as the Director of Athletics and Associate Vice President at Nova Southeastern University, effective August 2^nd.  Mominey will be leaving NSU to pursue other opportunities in intercollegiate athletics.

“My time at Nova Southeastern University has been filled with joy, growth, lifelong memories, and opportunity. I want to thank all the administrators, coaches, staff and student-athletes, that I have had the privilege to lead and interact with throughout the years – you truly are my reason WHY. I believe I have received more than I have given.”

During Mominey’ s illustrious career as the Director of Athletics at NSU (2002-2024), the Sharks have won an unprecedented 13 NCAA DII National Championships in seven different sports, all since the programs’ transition into the NCAA in 2002. The athletic program has also won 51 Sunshine State Conference Championships since joining the league in 2004 and has finished in the Top 10 of the National Association of Collegiate Directors of Athletics (NACDA) Directors Cup three times in the past 10 years, including a seventh-place finish in 2022-23. Mominey was recognized as the 2022-23 NACDA Athletics Director of the Year in June 2024.

From an academic standpoint, Shark student-athletes have outperformed the competition. For the past five academic years, the athletic department GPA has been a 3.40 or higher and during the 22 years of being a member of the NCAA, the departmental GPA has been over a 3.00.

“I am beyond grateful for the opportunities that NSU has afforded me and my family, and I am blessed to have worked with transformational leaders and educators, who have all been part of this journey into building NSU Athletics into a national recognized and preeminent intercollegiate athletic program. “Once a Shark, Always a Shark.”

Mominey began his Nova Southeastern career as the Head Baseball Coach in 2000 and served in that role for 10 seasons, transitioning to solely focus on leading the department in 2010. He accumulated over 300 wins on the field, finished at the time of stepping down as head coach, ranked in the top 10 in NCAA Division II in winning percentage and had three former baseball student-athletes gone on to play at the MLB level.

Nova Southeastern University Athletics thanks Michael Mominey for his two decades of service to the institution and establishing NSU as a preeminent athletics department in NCAA Division II.

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